Consumer Products

Protect the products people love — and the ideas behind them.

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The consumer products sector spans a broad range of goods from electronics and household items to fashion, beauty products, and food.

Success in this space depends on continuous innovation – offering improved, appealing products that meet evolving consumer demands. However, without effective intellectual property (IP) protection, the value of these innovations can be quickly undermined by imitators.

We help consumer product companies protect their ideas and assets by filing applications for patents, trade marks, and registered designs. Whether you are launching a new technology, distinctive product packaging, or a unique brand, our tailored IP strategies ensure that your innovations remain exclusive and commercially viable.

How can we support consumer product companies?

  • Innovation in consumer products often involves novel functionality or technology. We work with businesses to identify and protect these innovations through carefully drafted patent applications filed in the UK, Europe and internationally. Our patent team has helped clients obtain strong and commercially-aligned patent protection for:

    • Heated tobacco products and e-cigarettes

    • Portable electronic devices

    • Food products

    • Containers and packaging systems

    • Golf accessories

    Attorneys who can help you with patent protection in this sector are:

  • Your brand is often the first impression customers have of your business. We help protect your brand identity by registering and enforcing trade marks for names, logos, slogans, and more. Strong trade mark protection builds consumer recognition and loyalty, while also preventing competitors from using confusingly similar branding.

    Attorneys who can help you with trade mark protection in this sector are:

  • The visual appeal of consumer products can be a major competitive advantage. We assist clients in registering designs for packaging, product aesthetics, and user interfaces, for example. We also advise on unregistered design rights in jurisdictions such as the UK and EU, offering added layers of protection.

    Attorneys who can help you with design protection in this sector are:

Testimonials

  • "We have used Serjeants for a number of years and have always found them to be both approachable & forward thinking. We have had numerous patents granted using their services and would highly recommend them."

    Ben Jones–Fenleigh, Metalfacture Ltd

  • "I have been using Serjeants for over 30 years for everything from patents to trade marks and they have always been exemplary in their diligence and super professional in their behaviour and I would not hesitate in recommending them to protect your IP."

    Tim Webb, Tacit Golf LLP

Contact us to secure the IP rights behind your next consumer success story.

Enquire here