Brand Protection

Your brand is your identity — make it unmistakable, make it untouchable.

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Your brand is one of your most valuable assets.

It is what customers recognise, trust, and return to. In an age of globalisation and counterfeiting, protecting your brand is essential.

We specialise in trade mark and brand protection services for businesses of all sizes. Our goal is to ensure that your brand remains exclusive, enforceable, and secure.

How can we help to protect your brand?

  • We manage the entire trade mark process, from clearance search and application to registration and maintenance. We can secure trade mark protection in the UK, EU and in key international markets by using the ‘Madrid System’. We have helped clients register trade marks for a wide range of goods and services, including:

    • Clothing

    • Foodstuffs

    • Medical devices and healthcare products

    • Consumer products

    • Pharmaceuticals

    • Digital flatbed cutters and accessories

    • Fertilizers, weedkillers and horticultural chemicals

    • Publications and professional journals

    • Retail and wholesale services

    • Financial services

    • IT support services and computer software

  • Trade marks require periodic renewal. We manage deadlines and portfolio strategy, retiring unused marks and filing new ones to align with your brand growth.

  • We provide trade mark monitoring to detect potential conflicts early. When infringement occurs, we take enforcement action – from cease and desist letters to legal proceedings.

  • We support anti-counterfeiting initiatives, working with customs and online platforms to prevent the spread of fake goods.

  • We advise on trade mark licensing agreements that allow others to use your brand while maintaining your rights and revenue streams.

    Attorneys who can help you with trade mark and brand protection are:

Testimonials

  • "Rob Hawley and the trade marks team at Serjeants are pro-active, focused, and responsive. They provide clear and pragmatic advice and take the time to fully understand our needs. A real pleasure to work with."

    Richard Hollingsworth, The British Editorial Society of Bone & Joint Surgery

  • "We were delighted with the way Serjeants held our hands through the whole trade mark process. They made is super simple and clear and kept us updated throughout. We are grateful to Rob and his team for getting Truly SMB registered in the UK and for the guidance provided in relation to North America."

    Brett Critchely, Truly SMB Ltd

  • "We were recommended Serjeants by a friend. We made an initial enquiry regarding trademarking and found their help to be clear and friendly, with no obligation, guiding us towards the best course of action for our situation. Our application was dealt with in a professional manner. We would definitely use Serjeants again should the need arise."

    Dr. Dan Child, Bom Bom Patisserie Ltd

  • "We have worked with Serjeants for over 15 years and have always valued their attentive, pragmatic approach. Their advice is consistently clear, commercially sensible, and tailored to the needs of our international portfolio. They are a trusted partner in protecting and managing our IP assets."

    Pantherella International Group Ltd

Speak to us to ensure your brand is properly protected and positioned for growth.

Enquire here